Every marketer knows, when you include adorable little puppies in your commercials, people take notice. We just can’t help it, we love the amazing little angels.
But, we DON’T like when those sweet puppies are used in a way that uses poor judgement, encourages puppy mill and online puppy sales, and pokes fun at those of us both love our dogs like family, and that try so desperately to better the lives of animals and encourage animal rescue.
See the popular domain name registry’s commercial spot below, set to air during the Super Bowl:
Are you as disappointed and disgusted as we are?
Not only does the commercial encourage online puppy sales, it paints all dog breeders – of which there are thousands of loving, responsible breeders that treat their puppies like family – in a negative light, and portrays puppies as “things” as opposed to living, breathing, feeling animals.
We now have less than one week before the disturbing ad appears before an audience of millions.
Make your voice heard by contacting the following:
GoDaddy’s VP of Public Relations by email at [email protected], or by calling 480-505-8878.
You may also want to let the NFL know you’re disappointed by contacting Paul Hicks, Executive VP of Communications & Public Affairs at his e-mail [email protected], of by calling 212.450-2025.
Or send a Tweet to NBC’s Official Super Bowl page at @
AND – Sign the Change.org petition to have the commercial removed from the line-up by clicking here.