New Leash on Life

A Stray Wandered into a Dealership and Became a Brand Ambassadog

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Everyone loves a good rags-to-riches story—especially when it’s about a dog! Meet ‘Tucson Prime’, a stray dog that found a new home (and international fame) after he wandered into a Hyundai dealership and landed himself a new job!

According to A Gazeta, Emerson Mariano, the manager of Brazilian dealership Prime Hyundai, a dog started hanging around the dealership a couple of months ago. Staff quickly grew fond of the friendly stray and began offering him food and water (and snuggles, too).

Mariano decided to officially adopt the sweet pup who he named Tucson after the car manufacturer’s popular crossover vehicle. Tucson’s new human also gave the approximately 1-year old dog a job as the dealership’s newest—and most popular—car consultant.

Now, Tucson comes to the dealership every day, often dressing for success with a snazzy tie or, for extra special occasions, his tuxedo, along with his very own name badge. Tucson, now an international star, has his very own Instagram account and will soon appear in advertisements for the auto dealer.

Kinda makes you ponder the logistics of purchasing a car in Brazil, huh?

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