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Freekibble & Halo Pet Food’s 4th Annual Holiday Kibble Drop to Deliver 565,000 Meals to Shelter Pets

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Homeless pets across the North America will have more radiant coats, clearer eyes and renewed energy, thanks to Ellen DeGeneres’ pet food company – Halo, Purely for Pets; Freekibble.com; and GreaterGood.org.

For the fourth year in a row, the Holiday Kibble Drop will deliver hundreds of thousands of meals to pets in need at more than 30 shelters and rescues in 15 cities throughout the 2014 holiday season.

At each Kibble Drop location, shelters and rescues will receive a food donation on behalf of Freekibble.com visitors and Halo customers, who make the Kibble Drop possible simply by playing Freekibble.com or by purchasing Halo pet food.

Halo retail partners in each of the cities along the Kibble Drop route have generously provided a place where area shelters and rescues can pick up their Freekibble.com donation of nutritious, natural Halo Vigor and Spot’s Stew pet food.

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The Kibble Drop is just one example of how Halo “Feeds it Forward.” When pet parents feed their dogs and cats Halo they can feel good knowing Halo, along with donation partners Freekibble.com and GreaterGood.org, donate more than 1.5 million meals a year to shelter pets.

“Thank you for supporting #HaloFeeditForward. We appreciate the opportunity to serve your pet, and less fortunate pets waiting for a loving home as well,” says Halo CEO Steve Marton. “Share a photo of your pet with #HaloFeeditForward, and we’ll donate a meal on your behalf.”

Since 2008, Freekibble.com has donated 13.6 million meals to shelters and rescues. As Freekibble.com’s official pet food sponsor since 2010, Halo donates the kibble distributed to shelters and rescues throughout the U.S. and Canada.

“I’m very excited to be part of another Holiday Kibble Drop! I feel so grateful to partner with Halo and again be able to give nutritious meals to so many shelter pets over the holidays. It makes me happy to know they’ll be eating so well. They deserve it!” says Mimi Ausland, Freekibble.com founder.

The Holiday Kibble Drop provides homeless pets the highest quality food possible, helping shelter pets look and feel their best, and find their forever homes. In fact, in a survey of 85 shelter professionals, 75% said the quality of Halo pet food “definitely helps” dogs and cats to get adopted.

“High quality food is critically important for shelter pets because it impacts their overall health,” affirms GreaterGood.org Executive Director Liz Baker. “A well-nourished dog is a happy dog, and that makes a dramatic difference when it comes to getting them out of the shelter and into a permanent, loving home. We are thrilled to have partnered with Freekibble.com and Halo this holiday season for these amazing Kibble Drops!”


Kibble Drop Cities Include: Phoenix, AZ; Clovis, CA; Chula Vista, CA; Beverly Hills, MI; Sarasota, FL; Littleton, CO; Los Angeles, CA, Kootenai, ID; Nashville, TN; San Francisco, CA; Parlier, CA; Westchester, NY; New York, NY; Sonoma, CA; and Bend, OR.

Participating retailers include: Pet Extreme, Pet Food Express, Pet Supply Center, Petco, Premier Pet Supply, Sprouts, Tailwaggers, and Unleashed by Petco.

For more information about Kibble Drop stops, participating retailers or the shelters and rescues receiving food, please visit: www.halopets.com/kibbledrop

For over 25 years, Halo, Purely for Pets® has created holistic pet products of uncompromising quality. Halo believes nutrition is the single most important factor in the quality of a pet’s life. When you choose Halo, we feed it forward, donating over 1.5 million meals to shelter pets annually, in partnership with Freekibble.com. Ellen DeGeneres – a long time Halo customer – became part-owner in 2008. In 2010, Halo donated 1 million meals to shelter pets for the U.S. Postal Service Adopt a Shelter Pet Stamp Program. Halo now sponsors the acclaimed PBS series “Shelter Me,” the Olate Dogs Rescue Tour 2014-15, LoveAnimals.org, and many more animal rescue efforts. Halo’s natural dog food, natural cat food, treats, supplements and grooming products are available at Petco, Unleashed by Petco, Sprouts, PetSmart Canada, and other fine pet specialty and natural food stores. Learn more www.halopets.com.

Eighteen-year-old Mimi Ausland created Freekibble.com when she was 11 years old, to help feed the homeless dogs and cats at her local animal shelter. Freekibble.com and Freekibblekat.com are two of the five most-visited animal rescue web sites in the world, with over 125,000 combined daily visitors. With the help of Freekibble’s 500,000 loyal monthly followers, they have donated 13.6 million nutritious meals to over 200 shelters, rescues and food-banks across the country. Freekibble.com works with Halo, Purely For Pets® to distribute the pet food to all the animal shelters they are assisting. Freekibble is played in 137 countries.

GreaterGood.org is an independent 501(c)(3) charitable organization devoted to improving the health and well-being of people, pets, and the planet. GreaterGood has given over $30 million to charity partners and programs worldwide that work toward our mission. For more information, please visit www.greatergood.org.

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