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Ben & Jerry’s Launches Doggie Desserts Frozen Treats for Dogs

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For the first time in the ice cream company’s history, Ben & Jerry’s is unveiling two new Doggie Desserts designed exclusively for canines!

Rosie’s Batch was named after this precious pup! Rosie lives with Sarah from Ben & Jerry’s Consumer Insights department

Doggie Desserts by Ben & Jerry’s are tasty frozen treats that are paws-itively perfect for your pet, specifically formulated for dogs with a sunflower butter base. The frozen fun of peanut butter & pretzel swirls in “Pontch’s Mix” or the cool creaminess of pumpkin and mini cookies in “Rosie’s Batch” is just what a good dog needs after a raucous puppy playdate or a long walk with their human. All of the high-quality ingredients used in Doggie Desserts can be found in current Ben & Jerry’s ice cream recipes.

“We know our fans love their dogs and treat them like family,” said Lindsay Bumps, a Ben & Jerry’s Global Marketing Specialist who also happens to be a certified veterinary technician. “We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they’ll ever put their paws on.” 

Pontch’s Mix Doggie Dessert is a peanut butter flavor with pretzel swirls.
Spock is one of Ben & Jerry’s K9-5ers, a pack of up to 40 pups who come to the office. He lives with Lindsay, a Ben & Jerry’s Global Marketing Specialist who helped develop the Doggie Dessert line. Lindsay is also a certified veterinary technician.

“Pontch’s Mix” and “Rosie’s Batch” were named after two real dogs in the Ben & Jerry’s office—an affectionate Frenchie and a rescue mutt of mixed heritage. As a dog-friendly workplace, the Ben & Jerry’s headquarters in Vermont often has up to 40 pups curled up under desks, keeping employees company. They’re all part of the K9 to 5-er crew that adds a little joy to the office atmosphere.

Doggie Desserts will be sold individually in 4-oz mini cups or in 4-count multipacks, with a suggested retail price of $2.99 and $4.99. They will be found in supermarkets, mass retailers, and select pet stores nationwide. Learn more at Benjerry.com.

No bones about it, Doggie Desserts are a dog’s new best friend.

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