Weird & Wacky

Ben & Jerry’s Launches Doggie Desserts Frozen Treats for Dogs

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For the first time in the ice cream company’s history, Ben & Jerry’s is unveiling two new Doggie Desserts designed exclusively for canines!

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Rosie’s Batch was named after this precious pup! Rosie lives with Sarah from Ben & Jerry’s Consumer Insights department

Doggie Desserts by Ben & Jerry’s are tasty frozen treats that are paws-itively perfect for your pet, specifically formulated for dogs with a sunflower butter base. The frozen fun of peanut butter & pretzel swirls in “Pontch’s Mix” or the cool creaminess of pumpkin and mini cookies in “Rosie’s Batch” is just what a good dog needs after a raucous puppy playdate or a long walk with their human. All of the high-quality ingredients used in Doggie Desserts can be found in current Ben & Jerry’s ice cream recipes.

“We know our fans love their dogs and treat them like family,” said Lindsay Bumps, a Ben & Jerry’s Global Marketing Specialist who also happens to be a certified veterinary technician. “We created this product line so pups can enjoy something even better than belly rubs. Doggie Desserts are the sweetest treat they’ll ever put their paws on.” 

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Pontch’s Mix Doggie Dessert is a peanut butter flavor with pretzel swirls.
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Spock is one of Ben & Jerry’s K9-5ers, a pack of up to 40 pups who come to the office. He lives with Lindsay, a Ben & Jerry’s Global Marketing Specialist who helped develop the Doggie Dessert line. Lindsay is also a certified veterinary technician.

“Pontch’s Mix” and “Rosie’s Batch” were named after two real dogs in the Ben & Jerry’s office—an affectionate Frenchie and a rescue mutt of mixed heritage. As a dog-friendly workplace, the Ben & Jerry’s headquarters in Vermont often has up to 40 pups curled up under desks, keeping employees company. They’re all part of the K9 to 5-er crew that adds a little joy to the office atmosphere.

Doggie Desserts will be sold individually in 4-oz mini cups or in 4-count multipacks, with a suggested retail price of $2.99 and $4.99. They will be found in supermarkets, mass retailers, and select pet stores nationwide. Learn more at Benjerry.com.

No bones about it, Doggie Desserts are a dog’s new best friend.

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