Celebrity Pets

The Story Behind ‘Duke,’ The Bush’s Baked Beans Dog

When the time came for Jay Bush to appear in commercials as the spokesman for his family’s brand of baked beans, he turned to his Golden Retriever, Duketo, for comfort.

At a meeting to discuss commercial ideas in 1996, someone at the table suggested Jay tell Duke the secret family recipe for the delicious beans. At first, the idea seemed silly, but Jay whispered in his dog’s ear and the famous Bush’s Baked Beans series of commercials was born.

The real Duke Bush wasn’t a fan of the spotlight, however, so a look-alike professional dog actor was brought in to play the role.

17 years later, Bush’s still uses a talking ‘Duke’ in their commercials.

Check out one of our favorite Jay & Duke Bush commercials below… will Duke reveal the secret family recipe?



  1. Marcia Lewis

    Mar 23, 2017 at 9:23 pm

    Is that the real Jay bush all biker looking?

  2. V. Crosby

    Mar 13, 2017 at 10:50 am

    Love your commercials,and the beans too! My golden can keep a secret! He never gave out any personal information!

  3. Danna

    Jun 27, 2016 at 3:30 pm

    Is this the same dog who is now in the Blue Bunny ice cream commercials?

  4. Sharon

    Oct 29, 2015 at 10:18 pm

    I am so proud that you still love the Bushes dog house commercial. This particular one starred our rescue dog Whinnie. He was abandoned at 5 weeks in a trailer wth a couple of litter mates and his mom. My husband and I fostered him and the rest is history. Whinnie was a wonderfully smart boy and he greatly filled our pack wth fun and love. We miss him a lot but he lives on in print and of course commercials. He never told the secret recipe.

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