If you’re like many of us, you’re a fan of several Insta-famous dogs. But, did you know that many of the dogs you follow on Instagram are raking in the treat money? The “Top Dog” can earn as much as a teacher’s entire annual salary in a single social media post.
A raw dog food company has analyzed publicly available social media data to discover the highest-earning dogs on Instagram, and has published its findings into the ‘Dog Instagram Rich List’.
Pomeranian Jiff, who has 10.2m followers, can command the highest price per sponsored post at nearly $35,000 (£24,600), but Loki the Husky is the most successful dog influencer of the last 12 months, earning an estimated $380,800 (£268,800) through more than 50 sponsored posts and a paid partnership with Toyota USA.
Although the top-earning dog in the world can earn the equivalent of a newly-qualified teacher’s salary in one post, 70% of the dogs on the rich list earn their money predominantly through the sale of merchandise, such as calendars, toys, and books.
The top 10 in the 2021 Dog Instagram Rich list are:
- Loki – 2m followers $6,800 (£4,800) per post = $380,800/year (£268,800)
- Manny – 1m followers $3,185 (£2,250) per post = $200,825/year (£141,760)
- Harlow and Sage – 1.7m followers $5,240 (£3,700) per post = $52,415/year (£37,000)
- Jiffpom – 10.2m followers $34,850 (£24,600) per post = $34,850/year (£24,600)
- Cruesoe – 824k followers $2,690 (£1,900) per post = $16,150/year (£11,400)
- Tuna – 2.1m followers $7,080 (£5,000) per post = $14,160/year (£10,000)
- Doug the pug – 3.9m followers $12,890 (£9,100) per post = $12,890/year (£9,100)
- Reagan Doodle – 501k followers $1700 (£1,200) per post = $8,500/year (£6,000)
- Maya – 2m followers $6,660 (£4,700) per post = $6,660/year (£4,700)
- Turboroo – 307k followers $1,090 (£770) per post = $6,545/year (£4,620)
On average, dog influencers earn $8,215 (£5,800) per post and will partner on 15 sponsored posts a year.
ProDog Raw, which carried out the ‘Dog Instagram Rich List’ study, has created a calculator where people can compare their salary with the number of posts the average dog influencer would have to share to earn the same as them. Find the salary calculator and Rich list right here.
To conduct the research, ProDog Raw analysed the Instagram accounts of dogs that have shared a sponsored post within the last 12 months. If the account showed that no paid partnership, ad or promotion of a product was posted, then the dog influencer was discounted from the study.
ProDog Raw is a raw dog food specialist that was started in 2015, and champions healthier lifestyles and diets for dogs with an expanding range of premium, human-grade ingredients. Its main goal is to raise awareness of the dangers that heavily processed food presents to dogs and how reverting to a natural diet can benefit a dog’s appearance, behavior, and health. ProDog Raw has just released raw feeding guides for over 300 dog breeds, and has information on average weights and a handy calculator to work out feeding amounts for each.
Heidi Maskelyne, founder of ProDog Raw, said, “It’s truly amazing to see just how much money dog influencers can make for their families and owners, you certainly can’t accuse them of not earning their keep! But with dog-related content proving popular among social media users, it’s hardly surprising that charismatic dogs can command such high prices when they partner with brands. Over the past year, these accounts have provided much-needed respite from the doom and gloom of the pandemic, and we’ll be sure to keep the Dog Instagram Rich List updated because you never know, there might be some rising stars who take the Instagram crown!”
Methodology: Cost per post amount was calculated based on follow numbers using data from social media platforms Hopper HQ and Klear’s report on influencer marketing rate cards. The annual salary of each account was calculated using this per post figure, multiplied by the number of sponsored posts each account has shared over the past 12 months.