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2-Legged Dog Lands Role as the Next Cadbury ‘Bunny’

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Lieutenant Dan, a two-legged dog who has overcome adversity, has won the hearts of America and is the winner of the 2020 Cadbury Bunny Tryouts.

Cadbury Bunny

He was born with a birth defect causing a severe deformity of his hind limbs and tail. Due to being unable to correct the deformity and the pain his deformed hind limbs were causing, they were amputated. However, Lieutenant Dan, who is a hound dog, doesn’t let the adversity stop him from living his life to the fullest. This rescue pup loves to wrestle, play, run, hike and swim just like any other dog. He brings inspiration to those around him and keeps his family laughing with his silly antics and big personality.

Lieutenant Dan is the epitome of inspiration, passion and energy, showcasing that no matter what challenges you, you can overcome it,” said Ethan Mandel, Cadbury Brand team. “With almost 200,000 votes cast, America showed love and support to all of our finalists. We’d like to thank everyone who participated in our second annual Cadbury Bunny Tryouts.”

This year’s Cadbury Bunny Tryouts saw over 4,000 entries from all 50 states. With the help of instafamous pet influencer, Jiffpom, the Cadbury team narrowed down the competition to 10 incredible finalists which included a mini horse, llama, duck, hamster, pig, dogs and cats. For the first time, America had an opportunity to influence the selection of the newest Cadbury Bunny by voting online, and their favorite, Lieutenant Dan, was the winner!

“The outpouring of support for our Lieutenant Dan was just amazing! We received so many heartwarming messages saying how much joy and inspiration he brings to people’s day,” said Laura Person, Lieutenant Dan’s owner. “We love him but to see the love America showed for him means so much to our family. We are thrilled for him to be the next Cadbury Clucking Bunny and his rambunctious spirit shows how excited he is as well.”

To celebrate his victory, Lieutenant Dan will be receiving $5,000 and the Cadbury brand has also donated $10,000 to The American Society for the Prevention of Cruelty to Animals® (ASPCA®), the longest-standing animal welfare organization in North America which serves as the nation’s leading voice for animals.

Follow along to get the latest information from Cadbury USA:

About Hershey
The Hershey Company, which celebrated its 125th anniversary in 2019, is headquartered in Hershey, Pa., and is an industry-leading snacks company known for bringing goodness to the world through its iconic brands, remarkable people and enduring commitment to help children succeed. Hershey has approximately 16,500 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.8 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Kit Kat, Jolly Rancher, Ice Breakers, SkinnyPop, and Pirate’s Booty.

For 125 years, Hershey has been committed to operating fairly, ethically and sustainably. Hershey founder, Milton Hershey, created the Milton Hershey School in 1909 and since then the company has focused on helping children succeed. 

To learn more visit: www.thehersheycompany.com

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