Dogs In Film & TV

Your Dog (or Cat, Bird, Turtle, Guinea Pig, etc) Could Be the Next Cadbury Bunny

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Does your dog look absolutely adorable in bunny ears? Snap a pic and he could snag a spot in Cadbury’s newest “Bunny Tryouts” commercial!

Cadbury Bunny
From dogs and cats to pigs, monkeys and more, animal lovers nationwide can enter their pets in Cadbury’s “Bunny Tryouts” by submitting a photo of their pet wearing bunny ears at

Pets nationwide brought us joy this past year – as coworkers, roommates, companions, and more – and to give them some much deserved recognition, Cadbury, America’s top Easter brand, is inviting ‘pawrents’ to let their fur babies shine! Animal lovers nationwide are invited to enter their household pets in the third annual Cadbury Bunny Tryouts, ( with entries open through March 1st

Cadbury brand is calling on a past winner – Lieutenant Dan – to kick the competition into high gear as he acts as a 2021 “guest judge.” Lieutenant Dan will help narrow down the Bunny finalists and pass the coveted ears to one lucky winner. But first, his never-before-seen commercial will jumpstart the festivities with a grand debut on TV screens nationwide – get a first look here.

If our previous winner could talk, he’d say…”Woof woof,” exclaims Lieutenant Dan, the adorable two-legged Coonhound from New Richmond, OH. “I am so excited that my commercial is making it onto the big screen! Being the 2020 Cadbury Clucking Bunny has been the ultimate honor for me, and I cannot wait to pass the ears on to the 2021 winner. Best of luck to all!”

America, it is up to you to help pick the next Cadbury Bunny! Voting will be open on March 10th and run through March 17th, leading up to the much-anticipated winner reveal on March 23rd. The new Cadbury Bunny will grace screens across America later this year as the new star of the iconic Cadbury Clucking Bunny commercial. The winner will also receive a $5,000 cash prize.

So, dust off your dog’s bunny ears and start posing for pics! We hope to see one of your babies on TV this season!

Contest Rules
. Open only to legal residents of the 50 US/DC, 18 years of age or older at time of entry. Void where prohibited. Contest Photo Submission Phase begins 12:00:01 PM ET on 2/1/21 and ends at 11:59:59 PM ET on 3/1/21. The Photo Submission Phase is followed by a Judging Phase that begins on 3/2/21 and ends 3/3/21 to determine up to 20 semi-finalists. Each semi-finalist must participate in the Video Submission Phase that begins at 12:00:01 AM ET at 3/4/21 and ends at 11:59:59 PM ET on 3/7/21; followed by the Video Judging Phase that begins 3/8/21 and ends 3/9/21 to determine the 10 finalists. The 10 finalists’ Videos will then be posted for a public Voting Phase that begins at 12:00:01 AM ET on 3/10/21 and ends at 11:59:59 PM ET on 3/17/21. The Winner Judging Phase that begins 3/18/21 and ends 3/22/21. Visit for full Official Rules and complete details, including entry method, entry requirements (including Photo and Video Submission guidelines and requirements), judging criteria and process, semi-finalist, finalist, and winner selection, and prize description and conditions. To win the prize, winning pet featured in Photo Submission and Video Submission must be able to perform for camera and remain reasonably stationary while wearing bunny ears. Msg&data rates may apply. Sponsor: The Hershey Company, 19 E. Chocolate Ave., Hershey, PA.

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