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Weird & Wacky

Celebrate National Dog Day with That #NewDogSmell

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With every new car comes that iconic new car smell. It is a sense of pride for car owners and is instantly recognizable to all – the same can be said for dog owners!

So, to celebrate National Dog Day, Autotrader is giving away a “NewDogSmell” car air freshener, giving dog owners the chance to freshen up their cars with a lovable puppy-inspired scent and relive that first ride home with their pet companion.


Earlier this week, we told you about the 7 Best Cars for Dogs (and Their People). Now, whether you’re in the market for a new car or perfectly content in the one you already share with your four-legged family, you can add a bit of fun with Autotrader’s (FREE!) NewDogSmell air freshener – and help dogs in the process!

Autotrader is giving dog-loving car shoppers and owners a chance to get their hands on these limited-edition “New Dog Smell” car air fresheners – for free. And, they smell wonderful!

To enter for a chance to receive one of these unique new products, consumers can simply visit Autotrader.com/DogDay and follow the prompts.

Additionally, for every air freshener given out, Autotrader will donate to Adopt-a-Pet.com, North America’s largest non-profit pet adoption website, to help support the adoption and well-being of our four-legged friends – the real mission at the heart of National Dog Day.

For consumers unable to secure a limited edition car air freshener, Autotrader encourages dog owners to celebrate National Dog Day by taking their best friend on a road trip, and giving their car that new dog smell.

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