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Celebrate National Dog Day with That #NewDogSmell

With every new car comes that iconic new car smell. It is a sense of pride for car owners and is instantly recognizable to all – the same can be said for dog owners!

So, to celebrate National Dog Day, Autotrader is giving away a “NewDogSmell” car air freshener, giving dog owners the chance to freshen up their cars with a lovable puppy-inspired scent and relive that first ride home with their pet companion.


Earlier this week, we told you about the 7 Best Cars for Dogs (and Their People). Now, whether you’re in the market for a new car or perfectly content in the one you already share with your four-legged family, you can add a bit of fun with Autotrader’s (FREE!) NewDogSmell air freshener – and help dogs in the process!

Autotrader is giving dog-loving car shoppers and owners a chance to get their hands on these limited-edition “New Dog Smell” car air fresheners – for free. And, they smell wonderful!

To enter for a chance to receive one of these unique new products, consumers can simply visit and follow the prompts.

Additionally, for every air freshener given out, Autotrader will donate to, North America’s largest non-profit pet adoption website, to help support the adoption and well-being of our four-legged friends – the real mission at the heart of National Dog Day.

For consumers unable to secure a limited edition car air freshener, Autotrader encourages dog owners to celebrate National Dog Day by taking their best friend on a road trip, and giving their car that new dog smell.

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